CUP UP SUSTAINABILITY
The CUP UP vision | To become the leading manufacturer of hygienic paper products in the Republic of Croatia and the wider region.
To realise our goal, CUP UP’s policy is to continuously improve technology and product quality while following world trends in sustainability. We aim to develop and create new products whilst maintaining the reputation of a manufacturer that stands for high quality.
CUP UP d.o.o. wants to achieve this with an even stronger green transition of the business through:
Reduction of greenhouse gas emissions through reduction of CO2 emissions
Increasing the share of energy that will be produced from renewable energy sources
Realised energy savings
Savings in the annual consumption of primary energy
Increasing the share of secondary raw materials (recycled) that is planned to be used in production per product unit
Renewable Energy Investment
As part of our commitment to a more sustainable future, we have invested in a large-scale project to be more efficient in the use of resources, reduction of energy consumption and reduction of CO2 emissions this includes:
- Construction of a photovoltaic power plant
- Construction of a heat pump system

The €1,788,174.06 project has been partly financed through the NextGeneration EU recovery plan.
Waste Management Plan
All our processes and activities of collection, sorting and disposal of waste materials satisfy legal requirements.
CUP UP d.o.o. has certification under which the processes of SEPARATION and DISPOSAL of waste, as well as care for the ENVIRONMENT and PEOPLE’s health, are carried out:
The document on which these three certificates are based is the WASTE MANAGEMENT PLAN, which defines legal requirements for procedures, documentation and responsibilities for quality separation and disposal of waste.
Circular Economy
We encourage and use the Circular Economy model of production and consumption.
It includes sharing, borrowing, reusing, repairing, restoring, and recycling existing products and materials for as long as possible, which creates additional, longer product value. This extends the lifetime of the product while reducing the amount of waste.

A Circular Economy extends the lifetime of the product while reducing the amount of waste.




Sustainability
Learn how we invest to make our products environmentally friendly
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